Flash Animation Services UK
Flash Animation Services
Although visually appealing, Flash is not recommended for business web sites, as links and text within flash are not detected by many Search Engine spiders. There is also a file size issue which may not be important if you know that most of your target web audience have a broadband connection.
Many web sites have a flash entry page, this is a very bad idea if SEO (Search Engine Optimisation) is important to you as your home page is the best page of all for optimisation purposes.
Flash Animation or Content?
We continuously hear from companies that want high rankings and lots of traffïc and sales, yet refuse to remove their irrelevant graphics and Flash animation in favour of good content. Unfortunately, this type of page doesn't give the search engines much to go on when they are trying to determine what a particular web site's topic is.
This causes the search engines to work out the page topic from only the Title tags, Alt tags and the links. This may be enough in some cases, but the best indicator of what a web site page is about, is the text content on its pages. Some search engines can read the content of Flash files, but in general Flash pages don't have much keyword rich text, as it is more of a graphically oriented medium which doesn't lend itself to large amounts of text.
Don't forget that the ultimate goal of most business Web sites is to sell a product or a service. When you see a Flash presentation on a site, does that make you want to purchase their products or use their services?
It might appear 'cool' the first time you view it, but thereafter it only serves as an annoying distraction and/or waste of time. And if you're on a dial-up modem, you probably won't want to wait to view it. Besides, you can have your cake and eat it too by simply using small amounts of Flash in appropriate places, along with your rich content.
Most people would rather be presented with information on the types of products or services offered in clear, concise language, right on the main page of the site they're visiting. That's exactly what the search engines like to see as well!
That said, Flash is extremely relevant, and effective, when used in right manner on the right type of site. Our philosophy on this subject is that if it is totally relevant to the web page, then use it. Otherwise, don't, as people specifically looking for information on a site who get bombarded by over the top Flash animations are likely to click the 'Back' button and leave your site forever.
"cutting web design costs means losing potential clients - use a professional"
Steve Mackins - Web Site Designer | Contact | Site Map
5 Ogilvy Place, Tayport (near Dundee)
Fife, Scotland, United Kingdom (UK) - Europe
Tel: 0845 200 4582 - Mobile 07515 008175
Email:
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